Was Santa's image changed with the aim to market Coke? According to "http://www.thecoca-colacompany.com/heritage/cokelore_santa.html" no it wasn't, images of the overweight and lovable Saint Nicholas in a red suit was being used in publications long before to push out the image of a rather creepy looking, skinny, tall and green chap.
So who's this Jesus fellow again? It appears that over time the image of Christmas has changed from the maternity scene, the star and the virgin to extravagant lights, expensive gifts and excessive flapping in the supermarket.
I am incredibly interested in how a much loved Christian part of a year has become manipulated into what it is now, and how people have just accepted this to the demise of there wallets (and sometimes their health) and the success of consumerism. I think that maybe the change in scientific development and the serge of views being changed from the religious faith to the faith of actions and reactions, may play an important part in this exploitation.
What's brilliant is that Coca Cola is a drink that is to be served cold and refreshing on a summer day at best, so when we're all wrapping up warm or the Winter, what's its purpose? Coca Cola knew this all to well in the 1922 coined the Slogan: Thirst Knows No Season. Absolute Brilliance!
http://www.cokezone.co.uk/home/assets/xmas11/main.jsp
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