As times have changed so have people's views and sex is always hot topic. Sex has gone from an intimate act of love between a married man and a women to what it is today: a hobby, media entertainment, a consumer product, personal experiments e.c.t. Sex has been recognised by most businesses as one of the most powerful fishing baits for consumers, reeling them in on there desires to be sexually appealing and/or obtain sex. In the past century some would argue that the intimacy has waned away and everything is up for grabs whereas others would argue that there is nothing to be afraid of and it is just another part of life as natural as eating. Religious views are certainly on the decline as science prevails (in my experience) and with this change in thought, sex has been revolutionised (and in some opinions, peoples views have been freed). Sexuality and gender, amongst other things, are not traditionally set and this becoming more accepted every day.
Personally, I relish the Idea that "sex sells", use of sex appeal (after all why not give people what they desire), and I have noticed so much consumer communication that sells sex in research tasks for this university course and as a male consumer in his 20's. Lynx is a pioneer of this movement. In fact I actually half expect to be swept of my feet by irresistible women angels every morning I apply it, but I never arrive at my Uni lectures with the smuggest look ever, I'll keep trying though! Anyway enough rambling, here are some examples that I think are brilliant....
http://themill.com/work/axelynx/even-angels-will-fall.aspx
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